Humanbased Brand Guidelines
Resources for presenting the Humanbased brand — clearly, consistently, and with care.
Download Brand AssetsOverview
A calm technical brand for human-aware AI software.
Naming
"Humanbased" is a single word, always spelled with a capital "H" — no hyphen, no space. It is the brand name of both our company and our product (not "Humanbased app"). When referring to dedicated releases or initiatives from Humanbased, please capitalize them as proper nouns (e.g. "Humanbased Protocol").
Humanbased wordmark
The Humanbased wordmark is our primary brand expression and should be used whenever space allows. For most applications, the monochrome version on the brand colors below is preferred.
Humanbased logomark & lettermark
For compact layouts, use the logomark on its own; when the symbol isn't needed, the lettermark carries the name in type alone. Keep both monochrome, and reach for the full wordmark whenever space allows.
Humanbased app icon
The white-wrapped symbol, sized for iOS. One file, ready to ship: a 1024×1024 opaque square with no alpha channel, which is what Xcode and App Store Connect require — drop it into the App Icon slot as-is, and a single-size asset derives every home-screen, Settings, and Spotlight variant from it. Keep the symbol wrapped: its housing is what distinguishes the Humanbased mark, and an icon bled to the canvas edge reads as a different brand. The artwork is delivered square on purpose, because iOS applies the rounded-square mask itself and a pre-rounded icon would be masked twice. It is previewed below the way iOS renders it.
Colors
Designed to sit comfortably on both light and dark backgrounds, Humanbased's palette is built around a quiet, desaturated neutral system. The light and dark accents below are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds and large surfaces.
Usage
Give Humanbased assets room to breathe. Whether displayed large or small, they should never feel cramped, distorted, or crowded by surrounding elements.
